The importance of using evidence based decision making to drive marketing and operational activities

Chris Dunn is a coach for small to medium-sized enterprise (SME) members of the HomeBase Business Network – http://www.hbbn.com.au/coaches .

Today he attended and endorsed a webinar featuring Mark McCrindle, researcher and demographer from McCrindle Research being interviewed by Tony Eades of BrandManager and Dr Jim Taggart on the importance to business of using evidence based decision making to drive marketing and operational activities.

Mark stressed that:

• Smart businesses use data from researchers to focus their marketing activities where and in a way that is likely to reach their target customers; and

• Successful businesses are innovative, responsive to market forces and collaborate with other businesses to help one another to find and keep clients.

You can find the recording of the webinar on the HomeBase Business Network Facebook page. Past webinars and HBBN radio broadcasts are accessible to members of HBBN.